We become partners with most almost every brand we develop to ensure we're successful from start to finish." Process: Clearly Defined and Executed with Experienced Percision We want our franchisors working to make their new franchisees successful. Our goal is to fully break the business down and feed it what it needs to be successful. Then we launch it, handle 100% of the sales and operations. That could mean buying into them, buying them out, buying a percentage and injecting funds, whatever. "Once we find a brand we believe in we work with them on whatever they need. The concepts they choose to work with fall between $200k-$400k investment level and want all of them to be multi-territory, multi-unit and most of the time Semi-Absentee. Then we work extremely hard to educate the Consultants on our brands." They have to show well, have systems and support in place, be reasonably priced, and give the franchise broker an opportunity to earn very good money. We are looking for concepts that will stand out to franchise Consultants.
When we bring on a concept, we want a brand that can be very successful and can grow rapidly by utilizing franchise Consultants.
We certainly could have more, but our approach is different. "We're not looking to be a volume franchisor firm. They have a set criteria, though, which they are looking for that works with their model. Doug and his team are constantly traveling and meeting with countless potential franchisors. People: Developing a Lasting Partnership with their Brandsįirst, Rhino 7 is particular about the brands they pick. I spoke with their CEO and Co-Founder, Doug Shadle about their approach and what makes Rhino 7 so different. Rhino 7 is a full-service franchise development company that has been doing this since 1999. They are mainly known in the industry as a highly effective sales arm for Franchisors, but they are definitely a development firm first. The latter must be a partnership between the developer and the franchisor throughout the life of their business relationship. However, there is a difference between developing a business into a franchise and doing what it takes to see to its long-term success. They work with these businesses and get them ready for franchising and, often times, help to sell them. This is where franchise development companies come into the mix. But, what does it really take to develop and a grow a business into a franchise system that is capable of sustainable success?
In addition, the franchisees must be properly validated, capitalized, and motivated to achieve their long-term goals. When it comes to franchising, this principle couldn't be more obvious and important for success. Franchsors are supposed to provide the systems, tools, and support of clearly defined processes that give their franchisees a blueprint for how to succeed. A business is only as good as its people, process and product (The 3 P's Principle).
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